Lavender

Sales

AI email coach that scores and improves cold emails in real time.

About Lavender

Lavender is an AI email coaching tool that analyses your cold emails and gives you a score with specific suggestions to improve reply rates. It integrates directly into Gmail and Outlook, providing real-time coaching on personalisation, subject lines, length, readability and mobile optimisation as you type.

Best Use Cases

  • Improve cold email reply rates with AI coaching
  • Onboard new SDRs faster with consistent guidance
  • A/B test subject lines with AI recommendations
  • Ensure mobile-optimised emails every time

Pros & Cons

👍 Pros

  • + Real-time email scoring directly in Gmail/Outlook
  • + Specific, actionable coaching suggestions
  • + Mobile preview to check how emails look on phones
  • + Personalisation research panel built in

👎 Cons

  • Best value for high-volume outbound teams
  • Free plan limited to 5 email analyses per month
  • Coaching can feel repetitive once you know the rules

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