Best AI Analytics Tools for Small Businesses
Analytics tools give small businesses clear visibility into website traffic, user behaviour and business performance - without needing a data team.
Plausible
AnalyticsPrivacy-first website analytics. Lightweight and GDPR-compliant.
Looker Studio
AnalyticsFree Google tool for visual dashboards from your business data.
Mixpanel
AnalyticsProduct and user behaviour analytics for startups and growing teams.
Frequently Asked Questions - AI Analytics Tools
What analytics tool is best for a small business website?
Plausible is ideal for businesses that prioritise privacy and simplicity. Google Analytics / Looker Studio offers more depth for free.
Is Google Analytics free?
Yes. Looker Studio (formerly Google Data Studio) is completely free and connects to Google Analytics, Sheets and many other data sources.
What is the difference between Plausible and Google Analytics?
Plausible is privacy-first, GDPR-compliant with no cookies required. Google Analytics is more feature-rich but requires consent management. Plausible is easier to set up and read.