Looker Studio

Analytics

Free Google tool for visual dashboards from your business data.

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About Looker Studio

Looker Studio (formerly Google Data Studio) is a free business intelligence and data visualisation tool from Google. It connects to Google Analytics, Google Ads, Google Sheets, BigQuery and hundreds of other data sources to create beautiful, interactive dashboards. An excellent free choice for small businesses who want to visualise their marketing and business data.

Best Use Cases

✓Build marketing performance dashboards from GA4 and Ads
✓Create automated monthly reports for clients
✓Visualise sales data from Google Sheets
✓Monitor key business metrics in real time

Pros & Cons

👍 Pros

+ Completely free - no paid tiers
+ Connects to all Google products seamlessly
+ Real-time dashboards and easy sharing
+ Large library of community templates

👎 Cons

− Requires some data literacy to set up effectively
− Non-Google data source connectors can cost extra
− Performance can be slow with large datasets

Community Reviews

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